http://www.vandnajain.com Vandna Cheena Jain Thu, 02 Feb 2012 05:00:00 +0000 http://www.vandnajain.com en http://www.vandnajain.com/Camel-Signatures-Submission-Ads http://www.vandnajain.com/following/vandnajain.com/Camel-Signatures-Submission-Ads Thu, 02 Feb 2012 05:00:00 +0000 Vandna Cheena Jain 605456 Camel Signatures was working on an art-based promotion to highlight the craftsmanship of their product blends. They wanted to feature 96 different pack designs to feature consumer submissions. By creating a crop window that depicted a template of the pack, people were so interested that it made the ad very entertaining and interactive. Each ad related to each of the pack flavors. <img src="http://payload.cargocollective.com/1/1/51088/605456/Screen shot 2010-09-01 at 12.32.42 PM.png" border="0" width="583" height="749" width_o="583" height_o="749" src_o="http://payload.cargocollective.com/1/1/51088/605456/Screen shot 2010-09-01 at 12.32.42 PM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/51088/605456/Screen shot 2010-09-01 at 12.32.32 PM.png" border="0" width="583" height="748" width_o="583" height_o="748" src_o="http://payload.cargocollective.com/1/1/51088/605456/Screen shot 2010-09-01 at 12.32.32 PM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/51088/605456/Screen shot 2010-09-01 at 12.32.49 PM.png" border="0" width="584" height="752" width_o="584" height_o="752" src_o="http://payload.cargocollective.com/1/1/51088/605456/Screen shot 2010-09-01 at 12.32.49 PM_o.png" align="left" /> http://www.vandnajain.com/ToGetHerThere-Ad-Campaign http://www.vandnajain.com/following/vandnajain.com/ToGetHerThere-Ad-Campaign Tue, 31 Jan 2012 14:05:34 +0000 Vandna Cheena Jain 2690386 This ad campaign developed with Girl Scouts of the USA focuses on adults being more engaged with girls to help their chances of becoming leaders. By showcasing girls in future leadership positions, we hope to educate the public inspire both adults and girls to take more of an interest in futures of girls tomorrow. The campaign drove traffic to a separately produced website, that featured a PSA developed internally by Girl Scouts. Featured in the NYTimes. <img src="http://payload19.cargocollective.com/1/1/51088/2690386/GSUSA_Ruth_Police.jpg" border="0" width="670" height="957" width_o="2048" height_o="2926" src_o="http://payload19.cargocollective.com/1/1/51088/2690386/GSUSA_Ruth_Police_o.jpg" align="left" /> <img src="http://payload19.cargocollective.com/1/1/51088/2690386/GSUSA_Ruth_Debate.jpg" border="0" width="670" height="957" width_o="2048" height_o="2926" src_o="http://payload19.cargocollective.com/1/1/51088/2690386/GSUSA_Ruth_Debate_o.jpg" align="left" /> <img src="http://payload19.cargocollective.com/1/1/51088/2690386/GSUSA_Ruth_FutureArchitect.jpg" border="0" width="670" height="957" width_o="2048" height_o="2926" src_o="http://payload19.cargocollective.com/1/1/51088/2690386/GSUSA_Ruth_FutureArchitect_o.jpg" align="left" /> <img src="http://payload19.cargocollective.com/1/1/51088/2690386/GSUSA_Ruth_Boardroom.jpg" border="0" width="670" height="957" width_o="2048" height_o="2926" src_o="http://payload19.cargocollective.com/1/1/51088/2690386/GSUSA_Ruth_Boardroom_o.jpg" align="left" /> <img src="http://payload19.cargocollective.com/1/1/51088/2690386/VerticalAdComp.jpg" border="0" width="670" height="546" width_o="800" height_o="652" src_o="http://payload19.cargocollective.com/1/1/51088/2690386/VerticalAdComp_o.jpg" align="left" /> <img src="http://payload19.cargocollective.com/1/1/51088/2690386/airport_transit.jpg" border="0" width="670" height="704" width_o="800" height_o="841" src_o="http://payload19.cargocollective.com/1/1/51088/2690386/airport_transit_o.jpg" align="left" /> http://www.vandnajain.com/John-Myers-Promo-Book http://www.vandnajain.com/following/vandnajain.com/John-Myers-Promo-Book Tue, 31 Jan 2012 03:58:32 +0000 Vandna Cheena Jain 605254 With the design of this book, John Myers wanted to promote himself in major markets as a serious and talented photographer. With the design I wanted to reflect the handicrafts of India so I worked with a handsewn aesthetic to border the photography and painted Hindi calligraphy for an added touch. I worked with the printer to create a smythe-sewn, hinge binding on a heavy paper stock to make the book an item art directors and agency professionals would want to keep. Awards: Silver Addy Award for Industry Self Promotion <img src="http://payload.cargocollective.com/1/1/51088/605254/indiabook.jpg" border="0" width="500" height="359" width_o="500" height_o="359" src_o="http://payload.cargocollective.com/1/1/51088/605254/indiabook_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/51088/605254/JohnMyers-Promo.jpg" border="0" width="540" height="381" width_o="540" height_o="381" src_o="http://payload.cargocollective.com/1/1/51088/605254/JohnMyers-Promo_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/51088/605254/JohnMyers-Promo2.jpg" border="0" width="670" height="240" width_o="1125" height_o="403" src_o="http://payload.cargocollective.com/1/1/51088/605254/JohnMyers-Promo2_o.jpg" align="left" /> http://www.vandnajain.com/Miss-America-Rebranding http://www.vandnajain.com/following/vandnajain.com/Miss-America-Rebranding Fri, 27 Jan 2012 19:57:54 +0000 Vandna Cheena Jain 2689383 We were charged with revamping and rebranding the Miss America Pageant. I designed the new logo, packaging concepts, branded patterns and year 2 partnership opportunities. In the long term, we hoped to promote a "Made in America" concept, with merchandising opportunities for each state, increasing for support (state pride) and encouraging participation. Also, considered was a larger online presence with features on Target's homepage (merchandising) and a microsite for webisodes and behinds the scenes footage sponsored by Suave, with a "Best Hair" award at the pageant. <img src="http://payload19.cargocollective.com/1/1/51088/2689383/MA_Branding_MAO-6.jpg" border="0" width="648" height="337" width_o="648" height_o="337" src_o="http://payload19.cargocollective.com/1/1/51088/2689383/MA_Branding_MAO-6_o.jpg" align="left" /> <img src="http://payload19.cargocollective.com/1/1/51088/2689383/MA_Branding_MAO-3.jpg" border="0" width="670" height="352" width_o="685" height_o="360" src_o="http://payload19.cargocollective.com/1/1/51088/2689383/MA_Branding_MAO-3_o.jpg" align="left" /> <img src="http://payload19.cargocollective.com/1/1/51088/2689383/MA_Branding_MAO-8.jpg" border="0" width="648" height="436" width_o="648" height_o="436" src_o="http://payload19.cargocollective.com/1/1/51088/2689383/MA_Branding_MAO-8_o.jpg" align="left" /> <img src="http://payload19.cargocollective.com/1/1/51088/2689383/MISSAMERICABOX.jpg" border="0" width="670" height="607" width_o="2048" height_o="1855" src_o="http://payload19.cargocollective.com/1/1/51088/2689383/MISSAMERICABOX_o.jpg" align="left" /> <img src="http://payload19.cargocollective.com/1/1/51088/2689383/MA_Branding_MAO-Pres1.jpg" border="0" width="648" height="419" width_o="648" height_o="419" src_o="http://payload19.cargocollective.com/1/1/51088/2689383/MA_Branding_MAO-Pres1_o.jpg" align="left" /> <img src="http://payload19.cargocollective.com/1/1/51088/2689383/MA_Branding_MAO-Pres3.jpg" border="0" width="670" height="466" width_o="1137" height_o="792" src_o="http://payload19.cargocollective.com/1/1/51088/2689383/MA_Branding_MAO-Pres3_o.jpg" align="left" /> <img src="http://payload19.cargocollective.com/1/1/51088/2689383/MA_Branding_MAO-Pres5.jpg" border="0" width="670" height="448" width_o="1159" height_o="776" src_o="http://payload19.cargocollective.com/1/1/51088/2689383/MA_Branding_MAO-Pres5_o.jpg" align="left" /> http://www.vandnajain.com/DirecTV-com-Design-Direction http://www.vandnajain.com/following/vandnajain.com/DirecTV-com-Design-Direction Wed, 18 May 2011 06:59:28 +0000 Vandna Cheena Jain 1462032 Oversaw aspects of creative direction with design team, developed wireframes for new site pages, and designed creative for content refreshes and mobile refreshes along side design team management and development of creative process. <img src="http://payload.cargocollective.com/1/1/51088/1462032/iPadRemoteApp_overview_v_01.jpg" border="0" width="670" height="1321" width_o="1197" height_o="2361" src_o="http://payload.cargocollective.com/1/1/51088/1462032/iPadRemoteApp_overview_v_01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/51088/1462032/MOBILE_HOME_HdrsComp_DVR.jpg" border="0" width="670" height="532" width_o="850" height_o="675" src_o="http://payload.cargocollective.com/1/1/51088/1462032/MOBILE_HOME_HdrsComp_DVR_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/51088/1462032/Commercial_Index_Bars_v6.jpg" border="0" width="670" height="1393" width_o="1058" height_o="2200" src_o="http://payload.cargocollective.com/1/1/51088/1462032/Commercial_Index_Bars_v6_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/51088/1462032/Commercial_Index_PrivateBusiness_v6.jpg" border="0" width="670" height="1393" width_o="1058" height_o="2200" src_o="http://payload.cargocollective.com/1/1/51088/1462032/Commercial_Index_PrivateBusiness_v6_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/51088/1462032/Screen shot 2010-12-20 at 3.34.41 PM.png" border="0" width="670" height="437" width_o="1450" height_o="947" src_o="http://payload.cargocollective.com/1/1/51088/1462032/Screen shot 2010-12-20 at 3.34.41 PM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/51088/1462032/Screen shot 2011-01-28 at 11.33.30 AM (2).png" border="0" width="670" height="418" width_o="1680" height_o="1050" src_o="http://payload.cargocollective.com/1/1/51088/1462032/Screen shot 2011-01-28 at 11.33.30 AM (2)_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/51088/1462032/Screen shot 2011-02-08 at 9.57.03 AM.png" border="0" width="670" height="541" width_o="1262" height_o="1020" src_o="http://payload.cargocollective.com/1/1/51088/1462032/Screen shot 2011-02-08 at 9.57.03 AM_o.png" align="left" /> http://www.vandnajain.com/Camel-Web-Elements http://www.vandnajain.com/following/vandnajain.com/Camel-Web-Elements Wed, 01 Sep 2010 11:58:41 +0000 Vandna Cheena Jain 605437 Development of various graphics, content, marketing promotions and concepts for the Camel website. <img src="http://payload.cargocollective.com/1/1/51088/605437/camelweb1.jpg" border="0" width="670" height="527" width_o="1164" height_o="916" src_o="http://payload.cargocollective.com/1/1/51088/605437/camelweb1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/51088/605437/camelweb2.jpg" border="0" width="670" height="451" width_o="895" height_o="603" src_o="http://payload.cargocollective.com/1/1/51088/605437/camelweb2_o.jpg" align="left" /> http://www.vandnajain.com/Foot-Locker-In-Store-POP http://www.vandnajain.com/following/vandnajain.com/Foot-Locker-In-Store-POP Wed, 01 Sep 2010 11:36:57 +0000 Vandna Cheena Jain 605372 Looking at the urban and gritty feel of some of the Converse campaigns, like the Get Chucked campaign, I began to look at textures. In highlighting kids and the back to school season, I wanted to use hand painted type and drawings to add some flair. <img src="http://payload.cargocollective.com/1/1/51088/605372/Screen shot 2010-09-01 at 12.28.33 PM.png" border="0" width="440" height="733" width_o="440" height_o="733" src_o="http://payload.cargocollective.com/1/1/51088/605372/Screen shot 2010-09-01 at 12.28.33 PM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/51088/605372/Screen shot 2010-09-01 at 12.34.50 PM.png" border="0" width="414" height="688" width_o="414" height_o="688" src_o="http://payload.cargocollective.com/1/1/51088/605372/Screen shot 2010-09-01 at 12.34.50 PM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/51088/605372/Screen shot 2010-09-01 at 12.32.17 PM.png" border="0" width="447" height="740" width_o="447" height_o="740" src_o="http://payload.cargocollective.com/1/1/51088/605372/Screen shot 2010-09-01 at 12.32.17 PM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/51088/605372/Screen shot 2010-09-01 at 12.32.09 PM.png" border="0" width="447" height="748" width_o="447" height_o="748" src_o="http://payload.cargocollective.com/1/1/51088/605372/Screen shot 2010-09-01 at 12.32.09 PM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/51088/605372/Screen shot 2010-09-01 at 12.35.34 PM.png" border="0" width="449" height="750" width_o="449" height_o="750" src_o="http://payload.cargocollective.com/1/1/51088/605372/Screen shot 2010-09-01 at 12.35.34 PM_o.png" align="left" /> http://www.vandnajain.com/PayPal-Brand-Strategy-Redesign http://www.vandnajain.com/following/vandnajain.com/PayPal-Brand-Strategy-Redesign Wed, 01 Sep 2010 11:28:12 +0000 Vandna Cheena Jain 605356 In an effort to revisualize the PayPal brand and advertising strategy, we sought to visually define or symbolize the actual transaction as safe, secure and creative commerce. I felt that the one-click interaction with PayPal’s transaction process could visually be depicted as a cause and effect relationship: The button being the consumer’s way to transact and the fluid, organic graphic representing the actual transaction that connects buyers and sellers. <img src="http://payload.cargocollective.com/1/1/51088/605356/paypal-adsFINAL1.jpg" border="0" width="670" height="399" width_o="2048" height_o="1221" src_o="http://payload.cargocollective.com/1/1/51088/605356/paypal-adsFINAL1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/51088/605356/paypal-adsFINAL2.jpg" border="0" width="670" height="399" width_o="2048" height_o="1221" src_o="http://payload.cargocollective.com/1/1/51088/605356/paypal-adsFINAL2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/51088/605356/paypal-adsFINAL3.jpg" border="0" width="670" height="399" width_o="2048" height_o="1221" src_o="http://payload.cargocollective.com/1/1/51088/605356/paypal-adsFINAL3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/51088/605356/Screen shot 2010-09-01 at 12.24.37 PM.png" border="0" width="576" height="362" width_o="576" height_o="362" src_o="http://payload.cargocollective.com/1/1/51088/605356/Screen shot 2010-09-01 at 12.24.37 PM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/51088/605356/Screen shot 2010-09-01 at 12.26.28 PM.png" border="0" width="670" height="232" width_o="1020" height_o="354" src_o="http://payload.cargocollective.com/1/1/51088/605356/Screen shot 2010-09-01 at 12.26.28 PM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/51088/605356/Screen shot 2010-09-01 at 12.27.01 PM.png" border="0" width="670" height="186" width_o="1003" height_o="279" src_o="http://payload.cargocollective.com/1/1/51088/605356/Screen shot 2010-09-01 at 12.27.01 PM_o.png" align="left" /> http://www.vandnajain.com/Scartissue-Narrative-Book http://www.vandnajain.com/following/vandnajain.com/Scartissue-Narrative-Book Wed, 01 Sep 2010 11:19:19 +0000 Vandna Cheena Jain 605336 I wrote and designed a personal narrative piece about three different aspects of my life: childhood, tragedy, and recovery. Through the three sections, different design styles were applied to highlight the chaotic, confusing, tragic and healing aspects of the story. It's a very personal, conceptual and emotional piece. <img src="http://payload.cargocollective.com/1/1/51088/605336/Book_Jain_Page_011.jpg" border="0" width="670" height="669" width_o="1343" height_o="1342" src_o="http://payload.cargocollective.com/1/1/51088/605336/Book_Jain_Page_011_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/51088/605336/Book_Jain_Page_012.jpg" border="0" width="670" height="669" width_o="1346" height_o="1345" src_o="http://payload.cargocollective.com/1/1/51088/605336/Book_Jain_Page_012_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/51088/605336/Book_Jain_Page_025.jpg" border="0" width="670" height="669" width_o="1340" height_o="1339" src_o="http://payload.cargocollective.com/1/1/51088/605336/Book_Jain_Page_025_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/51088/605336/Book_Jain_Page_026.jpg" border="0" width="670" height="669" width_o="1372" height_o="1371" src_o="http://payload.cargocollective.com/1/1/51088/605336/Book_Jain_Page_026_o.jpg" align="left" /> {image13}{image12}<img src="http://payload.cargocollective.com/1/1/51088/605336/Book_Jain_Page_047.jpg" border="0" width="670" height="669" width_o="670" height_o="669" src_o="http://payload.cargocollective.com/1/1/51088/605336/Book_Jain_Page_047_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/51088/605336/Book_Jain_Page_048.jpg" border="0" width="670" height="669" width_o="670" height_o="669" src_o="http://payload.cargocollective.com/1/1/51088/605336/Book_Jain_Page_048_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/51088/605336/Book_Jain_Page_051.jpg" border="0" width="670" height="669" width_o="670" height_o="669" src_o="http://payload.cargocollective.com/1/1/51088/605336/Book_Jain_Page_051_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/51088/605336/Book_Jain_Page_052.jpg" border="0" width="670" height="669" width_o="670" height_o="669" src_o="http://payload.cargocollective.com/1/1/51088/605336/Book_Jain_Page_052_o.jpg" align="left" /> http://www.vandnajain.com/T-Oldham-La-Z-Boy-Concepts http://www.vandnajain.com/following/vandnajain.com/T-Oldham-La-Z-Boy-Concepts Wed, 01 Sep 2010 10:47:27 +0000 Vandna Cheena Jain 605297 This ad campaign focused on print, OOH, and guerilla elements to showcase Todd Oldham's design series for La-Z-Boy. I wanted to highlight Todd's fun and flair in his design, but creating fun interactive elements to the campaign. For instance, the print ads would be something to touch and play with. The OOH was created a space to interact with. And guerilla showcased the fun and whimsy of the brand by putting product in unexpected places. The idea was always to "Find a whole new La-Z-Boy." <img src="http://payload.cargocollective.com/1/1/51088/605297/Ad1LG.jpg" border="0" width="670" height="432" width_o="780" height_o="504" src_o="http://payload.cargocollective.com/1/1/51088/605297/Ad1LG_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/51088/605297/glasses4LG.jpg" border="0" width="670" height="498" width_o="780" height_o="580" src_o="http://payload.cargocollective.com/1/1/51088/605297/glasses4LG_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/51088/605297/Ad2LG.jpg" border="0" width="670" height="432" width_o="898" height_o="580" src_o="http://payload.cargocollective.com/1/1/51088/605297/Ad2LG_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/51088/605297/hula5LG.jpg" border="0" width="580" height="780" width_o="580" height_o="780" src_o="http://payload.cargocollective.com/1/1/51088/605297/hula5LG_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/51088/605297/Ad3LG.jpg" border="0" width="580" height="780" width_o="580" height_o="780" src_o="http://payload.cargocollective.com/1/1/51088/605297/Ad3LG_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/51088/605297/diecut6LG.jpg" border="0" width="670" height="498" width_o="780" height_o="580" src_o="http://payload.cargocollective.com/1/1/51088/605297/diecut6LG_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/51088/605297/busshelter7LG.jpg" border="0" width="670" height="498" width_o="780" height_o="580" src_o="http://payload.cargocollective.com/1/1/51088/605297/busshelter7LG_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/51088/605297/subway8LG.jpg" border="0" width="580" height="780" width_o="580" height_o="780" src_o="http://payload.cargocollective.com/1/1/51088/605297/subway8LG_o.jpg" align="left" />