To support the launch of Thinx’s newly engineered period underwear—featuring an advanced layering and fabric system designed to prevent leaks—we developed a strategic content suite that educated and reassured customers. Our goal was to clearly communicate the product innovation and address past performance concerns across both Thinx and Thinx Teens lines.
 

The campaign included “How It Works” videos, 3D product diagrams, and benefit-driven cutdowns, all designed to demystify the technology and highlight key improvements. These assets were integrated across the website alongside refreshed photography, elevating the brand’s visual language while improving product understanding and purchase confidence.

Role: Creative & Art Direction, Director
Art Direction: Puteri Cardinale

Production: Shutterstock Studios, Khira Goins-Paxton