The Son Social Media

The focus of our work was to help launch the show which was also Pierce Brosnan's first television role in 20 years. The goals was to pique interest with Pierce's fans but also introduce the storyline, which was based on the early years of the Texas Republic. 

Role: Creative & Art Direction
Design Support: Michelle Porucznik

Scrapbook Series
To introduce the family at the center at the series and Pierce's character being the "first son of Texas," a scrapbook series of social content was created based on the perspective of the young granddaughter. 

Fierce Pierce
Various pieces of content were created to put the focus on Pierce's return to television as the rugged family patriarch. Content included references to his time as James Bond, cinemagraphs, and bold quotes from the show.

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Celebrating Texas
Introduce the family members with a McCullough family tree where viewers could click and learn more about the family, including Eli's character's notoriety as an oil man and the first "son" of Texas.  

Instagram Family Tree
Introduce the family members with a McCullough family tree where viewers could click and learn more about the family, including Eli's character's notoriety as an oil man and the first "son" of Texas.  

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