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"Odds Are" One Drink, One Water Campaign
For a public service initiative, AB INBEV was looking for a campaign that could help subdue binge drinking. Our campaign was "Odds Are..." to promote the concept of "One Drink/One Water: Pace Yourself" which we showed was the best way to prevent the odds of something strange, embarrassing or bizarre from happening.
Role: Art Direction
Creative Director: John Washburn
Co-Creative Team: Lizzie Wilson, Tali Gumbiner, and Alexis Reid
Out of Home
Share the greater odds on large format wheat-pasted posters in areas heavily concentrated with bars, restaurants and other venues,.
Promos
To promote the campaign at bars, through at home delivery services, and in-store, printed coasters, water cups, napkins, temporary tattoos, greater odds fortune and tarot cards, and delivery codes would help with awareness and spread the message to have One Drink/One Water.
Experiential: The Museum of Lost Odds & Ends
A museum-like presentation of curated objects collected from drunken nights out. With the exhibition, we want to show the absurd, "how-on-earth-did-you-let-that-happen" mayhem or mishaps that might occur when you don't pace yourself.
Social Content
Using fun social content to get people engaged across platform and drive home the message.
TV/Pre-Roll Ads
Driving the message home in coordination with sporting events, game highlights, and high traffic online video content focused on music, pop culture, and more.
In the Culture
Inserting desired behavior and language into content via product placement channels .
