Bob Evans Social Media Creative
Bob Evans wanted to reinvigorate their Midwestern history as a family restaurant that brings people together over farm-fresh food for any and every meal. We developed a robust series of ongoing social media content to bring that to life.
Role: Creative & Art Direction, Compositing
Design & Animation Support: Hanju Chou
Share Your Day
To bring families and communities together at home or in the restaurant, this content series encouraged people to share their day with others to make any day a Bob Evan's Day. Additionally, filters were created so that people could write in their own "themed" day, when they came to the restaurant.
A series of type driven social content that featured friendly and quirky sayings attributed as "Bob's Wisdom" featuring close ups of food from the restaurant. These posts functioned as a numbered collection that where our team could create an infinite number of sayings.
These assets would highlight comfort foods that people will crave during the winter hibernation season.
Morning, Noon & Night
This series included pre-rolls and social content that made Bob Evans that place to have a meal no matter what time of day or what you might want to eat. there's farm-fresh goodness for everyone.
Being based in Ohio, we wanted to playfully highlight Ohio state pride and show that Bob Evans is quintessentially Ohioan. Go Buckeyes! .
Your Guide to Brunch
In an effort to promote more people enjoying brunch at Bob Evans, we cheekily made every day a brunch day with featured menu items.