Thinx was launching a brand new version of their well-known period underwear which utilized a unique layering and fabric system to effectively prevent leaks. For this we need to showcase the facets of this product innovation for both Thinx and Thinx Teens products to help customers understand how the new product worked and alleviate concerns about previous product challenges. The result was a comprehensive set of "How it works" videos, 3D Video Product Diagrams, and benefit-focused cut downs. These assets were utilized across our website along with new photography to amplify the brand's look and feel and understanding of the product overall. 

Role: Creative & Art Direction, Director
Art Direction: Puteri Cardinale

Production: Shutterstock Studios, Khira Goins-Paxton