Jaguar Google Glass Experience

Tied to the Jaguar Villains campaign, I ideated and oversaw development of one of the first ever VR-styled user experiences. Jaguar sought to parallel themselves as tech innovators in the industry. The idea was to create an experience, specific to Google Glass, to give users a virtual reality/first person viewpoint. While the focus was on Google Glass, the experience worked on mobile and tablet as well. Jaguar was able to showcase the Google Glass experience at various high profile events including SXSW.

The experience was triggered off of print ads within the spectrum of Conde Nast Publications and is the first ever experience of its kind.

 

Role: Creative & Art Direction, Research & Development, QA, Press Presentations

Design Support: Brian Morales

The experience was mentioned in AdweekMediaPostThe Chicago TribuneThe Boston Herald, and Creativity Online among others.