Trojan Social Media Campaign​

Trojan identified that within the 18 - 30 year old demographic, condoms were only being used in 1 of 3 sex acts. How could we create a campaign that promotes condom use across sex acts?

The Pleasure of Protection is a campaign that identifies that younger consumers may have misinformed ideas about sex and pleasure. Often times, sex becomes a qualifier for adulthood versus a way of truly seeking pleasure. The campaign not only seeks to educate younger consumers, but promote a worry-free sexual experience across all sex acts.

By highlighting real moments of pleasure, the campaign seeks to –

  • Create a realm of pleasure that a younger demographic can aspire to;

  • Promote worry-free sexual experiences and maximize pleasure by freeing both body AND mind;

  • Educate new consumers about sex and pleasure;

  • Showcase the condom process as a fun process;

  • Build lifetime loyalty through early education and adoption.

Role: Creative & Art Direction, Copywriting
Creative Support: Luke Mesekes

YouTube Pre-Roll

Developed this execution to use the time of the pre-roll to showcase that adding a comment to the mix, just takes a brief moment before the "O" Moment.  

Facebook and Instagram Social Content

Showcase real "O" moments to promote the pleasure of protection as well as a series of posts with sex tips to help educate our younger demographic. Utilize remixed well-known pop culture moments to highlight classic "O" moments.  

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Educator Chatbot

Allow consumers to get the information they want about sex and pleasure in a more confidential way. 

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Snapchat Influencer Ads featuring Nikki Glaser

Have candid conversations about the big O, while promoting participation and showcasing ways to make the condom moment part of the pleasure process

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