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Trojan Social Media Campaign
Trojan identified a key insight: among 18-30-year-olds, condoms were used in only one-third of sex acts. Tasked with shifting this behavior, I led the creative direction of The Pleasure of Protection campaign—designed to challenge misconceptions about sex and pleasure within younger audiences.
The campaign reframed sex not as a rite of passage, but as a source of genuine pleasure and worry-free experience across all sex acts. By spotlighting authentic moments of enjoyment and making condom use fun and accessible, we aimed to educate, destigmatize, and inspire early adoption—ultimately fostering lifelong brand loyalty through meaningful, pleasure-positive engagement.
Role: Creative & Art Direction, Copywriting
Art Direction: Luke Mesekes
YouTube Pre-Roll
Developed to use the time of the pre-roll to demonstrate how quick it can be to have the pleasure of protection.
Facebook and Instagram Social Content
Social content focused on such things like showcasing real moments of pleasure, insecurity, and questions about intimacy to promote the pleasure of protection. Additionally, for added engagement, well-known pop culture moments were integrated to make the campaign feel even more approachable.
Education Chatbot
Allowed our demographic to get the information they want about sex and pleasure in a private way.
Influencer Ads featuring Nikki Glaser
Using well known sex-positive influencers, like Nikki Glaser, have candid conversations Have candid conversations about pleasure and showcase ways to make the condom moment part of your intimate moments.
