Amazon Music - Hip Hop Rotation

The brief was aimed at increasing brand awareness and cultural credibility of Rotation, Amazon Music's hip hop channel, with Gen Z. The focus was to share ideas on how to build a strong social presence, present insights and recommendation, and create approaches for evergreen content and social-led activations for tentpole moments. ​The agency requested full delivery of the deck under a week, including strategy, insights, and creative ideas.

Role: Strategy, Ideation, and Rough Comps/Light Animation