Thinx had long had a body advocacy initiative, but after rebranding the program, the brand wanted to promote engagement by combatting spread of misinformation. Given that AI is often informed by common stereotypes, the concept highlighted the inconsistencies between perception and reality. The images created for the campaign were based off of real prompts, though given minor adjustments, we had to ensure that we did not insinuate that the images were exact results. Our team then created a variety of social content to help spread reach through paid and organic social. 

Role: Creative Director
Design Support: Puteri Cardinale

Art Direction & concept developed in collaboration with BBDOLA