Dish Network - Strategic Use of Personalized Video

Aimed at acquiring Dish Network as a new customer, I was asked to layout exploratory opportunities on how we could personalize content for customers based on API data integration and modular story scenes so that messaging could be more resonant for the customer. Such aspects of consideration are color theory, content type, and time of day to allow a multitude of variations based on the person and moment. 

Role: Strategy and Ideation