ToGetHerThere Ad Campaign

This ad campaign developed with Girl Scouts of the USA focuses on adults being more engaged with girls to help their chances of becoming leaders. By showcasing girls in future leadership positions, we hoped to educate the public inspire both adults and girls to take more of an interest in futures of girls tomorrow.

Role: Art Direction, Art Buying 

Creative Direction: Joe Tropiano
Photography: Dave Stuart

Featured in the NYTimes and PDN Magazine.
Blog post on Edelman's goodpurpose blog.

Creative Visuals

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ToGetHerThere Launch Event

To launch the campaign, the Girl Scouts USA held an event at the Times Center in NYC, featuring female leaders and icons like Michelle Kwan, Joanna Coles, Kristin Sanchez, and several others. 

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