Paul Frank was creating a NYC Pop Up Shop, but they wanted to do more and engage more people to consider purchasing products featuring Julius the monkey and their other characters and artwork. They also knew that the store was in a busy and hectic area, where people may not be interested in going fully into the store. To help them increase purchase potential, I developed the idea of a virtual vending machine where people could scan a coin outside of the shop, browse products and purchase directly from the street to pick up quickly in store or have items shipped to them. The experience helped increase purchase, created a fun experience for the brand, and helped more people get familiar with the brand. 
 

Role: Creative Director, Art Director, & Illustrator