Focusing on Women with ADHD, Climbing the Walls was developed as the first investigative podcast from the organization. The project entailed show logo development, streaming platform graphics and artwork, a podcast trailer, animations for video episodes, as well as go-to market campaign content across paid and organic, social, email, web, and video content. In an effort to streamline production, the trailer was developed with a system of assets that could then be individually reused as loopable visuals for video episodes. With the established look and feel of art style and animation, it also allowed for efficiency and flexibility when building out all other assets for the show property. The trailer because one of the top 4 trailers on Apple after one week, surpassing shows from Michelle Obama, Oprah and others. It also led streaming across platform for the social impact and wellness categories and was spotlighted on Spotify and Apple. 

Role: Creative Director, Art Director, Logo Development
Art Direction: Michelle Nahmad, Matt Reuter

Designer & Animator: Hanju Chou

Copywriter: Ashley Fernandez