To support the launch of Thinx’s redesigned period underwear—featuring a new multi-layered fabric system engineered for improved leak protection—we developed a strategic content suite to drive understanding and rebuild consumer trust. The objective was twofold: clearly communicate the innovation across both Thinx and Thinx Teens lines and address prior concerns around product performance.
 

We created a "How It Works" video, 3D product diagrams, and benefit-driven cutdowns that broke down the technology in a simple, compelling way. Paired with updated photography, these assets were deployed across the website to elevate the brand’s visual identity and improve product clarity—ultimately helping drive conversion and reinforce brand credibility.

Role: Creative Director, Art Director, Logo Development
Art Direction: Michelle Nahmad, Matt Reuter

Designer & Animator: Hanju Chou

Copywriter: Ashley Fernandez