Diageo Social Media Development
For Diageo, I oversaw social media creative and initiative for 8 brands, including Crown Royal, Tanqueray, Bulleit, George Dickel, and more. Over the course of several months, we not only increased quality of our creative work, but we also significantly increased our organic brand engagement and reach, despite limited budgets. We developed social media tone of voice, innovation concepts, micro content and more, developing strategic and relevant long term and monthly content. Also explored options with emerging tech partners to leverage underutilized platforms and audience optimization. There are some examples below
Instagram: Engagement doubled; Facebook: Created a consistent visual look with increased engagement
Instagram: Engagement quatrupled; Facebook: Implemented a shift in content style for new target demo
All photography was custom shot in our studio with my oversight and using a new pre-production process that I developed to increase efficiency, ensure quality, increase client satisfaction, and stay within production budgets.