To build awareness about Understood.org, the nation's leading non-profit focused on supporting individuals with learning and thinking differences, this PSA was developed to use donated paid media placements across television, streaming, and social channels. Given the limited budget, I worked to ensure that the script was built to be modular so that the overall video could be cutdown simply without adjustments. This allowed us to create one 30-second animated spot and allowed for several shorter version to allow for a variety of placement opportunities without added budget. This opportunity also allowed us to refine our branded illustration guidelines for closeup facial expressions to allow for brand alignment and consistency across assets.  

Role: Creative & Art Direction, Script Development

Copywriter: Ashley Fernandez

Production: Shutterstock Studios