To promote the benefits of Thinx's new 12-hour leakproof underwear, we hired comedians, Natasha Leggero and X Mayo, to go on a 12 hour unfiltered roadtrip. Together they go on a journey, considering aspects of women, periods, and being leakproof. The video was featured in paid advertising across Youtube, Instagram, and Facebook, encouraging purchase on our website or in-store at retail locations. We also had to ensure during production that everything that was shot also worked for various social media resizes, which meant being strategic with how everything was shot. 

Role: Creative Director, Thinx
in collaboration with BBDO LA